Black&White™ — A simple model for innovation

Finding the next big thing is probably one of the biggest challenges in the world of startups. A lot of companies, entrepreneurs and VC’s spend a considerable amount of time and money figuring out where and what to invest in. Yet often the game changers seem to be coming out of nothing and from unexpected areas. Is it luck or do those who change the world know something we don’t?

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This is a short, pragmatic guide to coming up with ideas. If you are new to ideation, this is a reasonable starting point for how to get the ball rolling.

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