Born to fail :: Idealog :: the magazine and website of New Zealand creative business, ideas and innovation

April 23, 2010 by shkadmin

Born to fail

By Matt Cooney, about an hour ago
Originally published in Idealog #27, page 12

Eric Ries has watched promising companies burn, accidental ideas succeed and bad products turn good. Working out why has led him to his own methodology, the Lean Startup. It’s all about shipping early, observing the response, learning and being ready to change quickly (the ‘pivot’). If it doesn’t work, at least you’ll fail faster—and cheaper. But will Silicon Valley’s rules work in Enzed?

via idealog.co.nz

This is an excellent interview of Eric Ries in New Zealand that goes over some of the general ideas and benefits of lean startup.

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