Today we have Simon Siu, founder of Hong Kong taxi app Flytaxi who has years’ experience in leading mobile projects. Simon is a passionate entrepreneur in solving daily life problems. Recently he’s trying to solve this daily problem of calling a taxi in Hong Kong.
He is in charge of leading development team, negotiating deals with drivers and rolling out promotional campaign for customers. According to Simon, up to now 1,500+ HK taxi drivers have downloaded flytaxi driver apps.
We sat down with Scott Bowler a 9 year marketing veteran with a career spanning the UK, Africa and Asia to talk about his just recently launched startup that helps advertisers get the most bang for their buck.
What is your startup?
CallTracking allows you to prove which advertising & marketing campaigns make your company’s phone ring – it’s a fantastic way to bring analytics and attribution to offline marketing. I believe it’s going to revolutionise the offline marketing landscape in Hong Kong as it finally allows people to say “yes, I know for sure that this ad in the newspaper was worth it”.
Our online platform captures a wide range of data about customers calling you (even if you don’t answer the phone) and allows you to quickly identify which offline and online channels are generating the most calls, recapture lost leads, improve customer service and increase return on advertising spend (by reducing wastage).
How does it work? We’ve got thousands of phone numbers for you to use – you put a unique phone number on each advert (or campaign) and when someone dials that number the call gets handled by system and passed through to your hotline. Due to the fact that we’re handling the call, we can gather a lot of statistics and make them available to you. From the callers point of view, they will have no idea any of this is happening – the experience is seamless.
Remember Spottly, one of the top 10 startups who showcased at our past Startup Saturday: Mobilliance 2013? Right after the event, the app was featured on App Store’s “Best New Apps” in 15 markets across Asia (Hong Kong, Macau, Japan, Korea, Taiwan, Singapore, Thailand, Indonesia, Malaysia, Vietnam, Philippines, Sri Lanka, Brunei, Cambodia, and Laos) for 2 weeks since its launch!
When check-in is no longer fun to you or your friends, what else are you willing to share related to location and places you’ve been to? Spottly found a solution to those who love to explore cities and those who love to capture their new discoveries around town – It allows you to create interesting places and build your own traveling lists.
You can keep them to yourself as a journal or share it with your friends so they can join you. By posting photos, adding notes and creating traveling lists, users can organize their own “foodie-class” restaurants or those “dream-lands” lists just for themselves. Spottly helps you to discover interesting places, or in other words, to improve your quality of life!
We are as curious as you are so we had a chat with Edwyn Chan, the co-founder of this novel social travel app and here are 5 questions about him and this new startup he’s working on.
