Meet Cornerstone HK: A Cloud-Based Accounting Firm For Startups

1040535_10151757053253708_1222635301_o Cornerstone, an accounting and analytics company, advises startups in Hong Kong to keep their records straight.

They’re the the Hong Kong gold partners and advisors for ‘Xero‘ cloud-based accounting software that startups can access via mobile and on the web. Adrian Lai, managing director of Cornerstone said many startup founders in Hong Kong have a lot of passion but they are disorganized when it comes to administrative work. “They want to go pitch for Series A, they fundraise or to get some sort of external investment, and then it’s a mad rush to try to get some numbers together,” he said.

Lai thinks startups and SMEs need to be disciplined from the beginning: To get their administration and accounting sorted out. He sees too many clients waiting until the last minute to pull numbers together. “Not only are the financials important to external investor,” he said, “but savvy investors also want to find out about whether or not controlled processes of the organization within a startup actually is solid.”

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Startup Trademarks: The Importance of Brand Protection For Startups

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When starting up, much of a founder’s focus is dedicated to the product: Does it work properly? Would people pay money for it? Besides product development, validation, iteration and customer acquisition – founders also have to keep an eye on cash flow, which may mean constant fundraising.

With so many startup tasks to juggle, branding often falls by the wayside – but it’s creating a recognizable and trustworthy brand that may be the most important of all. Besides cultivating an image that’s both familiar and well-liked, startups also need to consider the importance of brand protection.

Take the cautionary tale of Spacious for example. You may be familiar with Hong Kong property search tool Spacious HK, but have you heard of Spacious UK – a platform that helps startups look for ideal places to work?

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5 Questions With Miles Davison, Co-Founder of Valet Storage Startup: StuffGenie.hk

stuffgenie

Having lived in South America, the US and the UK, Miles (pictured left) felt it was time for him to experience Asia and moved to Hong Kong in 2006. Soon after arriving, he was hired by Goldman Sachs and worked with them for in Hong Kong and Tokyo – but turned his gaze to the logistics industry after five years in the investment banking space. Miles then worked as the general manager for LifeStyle Logistics, a Shanghai-based company serving lifestyle and fashion brands.

From investment banking to logistics, Miles then decide to return to Hong Kong and co-found a valet storage startup with his brother Charlie. Besides going full-time with StuffGenie, Miles is also the co-founder and partner of VPG Asia, an investment syndicate that helps fundraise, co-invest in and help startups grow their presence in Asia.

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