PandaForm Public Launch @ Echelon2010!
Redlight Marketing 101 – Market Segmentation
The other day my wife and I were walking in Ya Ma Tei in Hong Kong
looking for lunch. The area we were in has two specialties, hardware
and hookers. She noticed a doorway of an establishment advertising the
latter services. Lucky for me, she can actually make sense of all
three languages advertised in because it showed some fairly
interesting positioning differences.
English – As you might expect, this one was focused on how many
beautiful women are available and that there are a variety of quality
services they could provide.
Chinese – This one targeted tourists from the mainland, so there was a
different message focus. The main point was that it was friendly and
safe. All the other details were there, but they were overwhelmed by
this message.
Japanese – Again, the focus was slightly different, this time on
variety and novetlty. The wifey said that some of it read like it
could have come from the back of a DVD.
Lessons:
- Know your customers.
- Address your customers needs.
- Hong Kong is really a business town.
If you are in Singapore for echelon, come by and see me today in the exhibitor area. I’m showing off tasksee.com.
Troubleshooting Free Trials – ashmaurya.com
The most indicative (and universal) measure of building something people want is retention.
The trial period is where the rubber hits the road. You’ve made promises up to this point and even got some people to buy into them. Congratulations! Now it’s time to start delivering on them. That’s easier said then done. Not because your minimum viable product is less than perfect, but even getting customers to experience your MVP at all can present challenges that have nothing to do with the core product itself.
Another brilliant post by Ash Maurya that explains his reasoning behind trial periods and how Cloudfire handles theirs.