There are a number of reasons why a company might want to buy a startup, whether it’s joining forces with the competition or absorbing the talent and the technology.
As for the Australia-based Crowd Mobile, buying one-year-old Hong Kong startup KissHugs was a part of their growth strategy. KissHugs had only started to build their user base and was prepping for their official launch in February when they were acquired. “We first launched in private beta in October, then in invitation beta in November for Hong Kong, Taipei and New York. We had over 10,000 users by the end of 2014 and planned to launch around mid February,” said co-founder Max Vung.