This post is a good read for anyone doing a software development project. It helps to put Lean Kanban into the context of what works within lean startups, allowing for experimentation as a formal part of the process.
Igor | Creating Company Names Product Names Naming Experts Guide
April 25, 2010 by shkadmin
Building the Perfect Beast: The Igor Naming Guide to Creating Product
and Company NamesWe created the Igor Naming Guide in order to demystify the naming process.
In it you will learn what makes a product or company name great. The
best thinking of the naming experts at Igor is explained in a clear and
actionable way. Igor’s own naming process is presented in excruciating
detail. Now available in two different
lengths: soul-crushing (123 pages) and moderately-irritating (28 pages):
This is a good resource for if you are picking a name/branding.
Pinchd Blog: Pinchd: Go Tribal Changes Name
April 25, 2010 by shkadmin
This is a good post about the process one company went through to choose the name of their product.