echelon 2010 Singapore – June 1st & 2nd

Event Highlights: What to Expect From echelon 2010?

Asia’s leading web technology event: echelon2010 aims to be at the frontier of the web technology landscape, where the main focus will be in bringing together the top brass of the web technology industry from various parts of the startup eco-system to facilitate discussion on the hot topics in the web startup scene. The 2-day event will feature:

  • Keynote sessions from web entrepreneurs and thought leaders across the globe who will be sharing their personal journeys toward the path of entrepreneurship. For details on speakers, click here
  • Panel discussions on key issues faced by web technology startups, growth trends in the web space and discussions of the web startup ecosystem. For the schedule of the event, click here
  • Startups Exhibition . This time around, we are showcasing 50 startups around the region who will be demonstrating their products and prototype. For more info on startups, click here
  • Launch of 10 never-before-seen startups and their products
  • Networking sessions to facilitate dialogues between entrepreneurs, investors, industry mentors and professionals from all walks of life.
Echelon 2010 Site amiando.com

For those of you looking for somewhere to demo or launch, this might be a good event.

Redeye VC: After the Techcrunch Bump

2)  Virality — So many people misunderstand virality.  Virality is not “word of mouth”.  And having a product go viral is not easy — nor is it something you can just “sprinkle on a product” after creating it.  If making a product viral was as easy as adding a “share with your friends” button, there would be no reason for the $100 Billion advertising industry.  (I can see companies asking themselves — “let’s see, should we spend millions on advertising…or should we just add virality…Hmmm”).  I believe a viral product is one where a consumer’s basic usage of a site/product brings new users (and therefore additional utility) to the site/product.  Facebook, LinkedIn and Paypal are all great examples of viral products.  If you’re pitching your business, you should know your viral coefficient.  That is, how many new users get added virally from each additional user.  And if you can get your viral coefficient greater than 1.0, then you’ve built something really special. 

shared by a YC classmate

Four Important Lessons for Founders

Before I say anything else, let me start with that I am still friends with my co-founder of Sampi, but friends and business don’t always mix well. 

When we first started working on our startup, everything was roses, and we agreed to set up an equal partnership in the company. Fast forwarding to now, my co-founder decided that he couldn’t balance consulting and our startup. This one event almost forced me to close Sampi.

Vest Early and Often

One of the biggest mistakes is that we didn’t have a vesting schedule for company shares. I learned from @dapunster that Y-Combinator reincorporates their founders and sets them up with a vesting schedule. If we had had this in place, I could have trudged on knowing that in the end I would wind up with a proportional share of the company.

Ownership Should Not Guarantee Employment

Owners should be employees just like anyone else. Early on, I figured out that I was having issues with the reliability of my co-founder. If they had been an employee, I would have given them notice, but I didn’t have that option. Over time, I took more and more responsibility on for keeping the company going, fortunately, my co-founder was appreciative of the imbalance of the situation.

Hunt In Packs

If you are equal co-founders, you need to be able to fully rely on that person both for support and to help carry the load. If one person is not able to keep up, it will put more load on the other without any way to re-balance it. If they are not carrying an equal load, then resolve it early, either by re-distributing responsibilities or compensation.

Have an Advisor or a Board of Advisors

Just last month, I was fortunate to participate in a feedback session (they called it TEN Den) with The Entrepreneurs Network in HK. The two key points that they focused on was that 1) I need to focus on sales and marketing at this point and 2) I needed to resolve the status of my co-founder. The first one I was already focused on, but the second one I had perhaps been thinking about a lot but not doing anything about it. Without that prod, I probably would have just left things until later when it could cause trouble at a critical time.

Resolution

I’d imagine that you might be curious how things worked out. Well, fortunately, my co-founder was reasonable, and was willing to come to a revised agreement that was fair for both of us. This could have been much worse, and I basically got lucky that the situation details and people involved are as they were. In the end, we agreed to adjust assignment of shares to balance out to what a vesting schedule would have provided in the long run. Also, we agreed to turn some of the ownership into debt that is payable when there are sales. 

At this point I’m in a strong position to carry on, and am motivated by a larger return than I would have had otherwise. Since things are settled, my main worry, which was not the product itself, no longer exists.

If you have any questions about this, please feel free to contact me either via this blog, twitter @jonbuford, or email jonb at sampiplan.com