When launching your startup, you have customer acquisition, product development and fundraising on the brain and so branding often falls by the wayside. But as your startup begins to mature and you and your founders plot expansion plans, you start to realize the importance of marketing.
Just like enterprise tech startup Divide rebranded from Enterproid to serve a customer base outside of the Android realm, neighborhood social network MyFlat.HK also realized the need for a name change. While gleaning feedback during their initial growth stages, MyFlat.HK’s users were asking for wider coverage – and so they decided to change their name to ‘Around’ to reflect this broader need.
“After many user requests during our beta phase, we have decided to expand our scope and not only connect you with your real neighbors and the community you live in, but also connect you with the people and community in which you work and study. This way, we can serve the user almost 24/7, wherever they are,” said co-founder Matthew Tam.
