So you’ve got a great innovation on your hands–a new product or service that is going to change everything. Well, soon you’ll face your first battle: How to explain the thing. If it’s new, it’s going to take some explaining, but long explanations make for lousy marketing. So how do you talk about your innovation without killing the excitement?
This post has a very good explanation of the difference between the kind of accounting that is useful for companies that are in the stage of executing a proven business plan vs. one trying to prove a business plan before executing it.
Long Tail iTunes Book Apps Are More Expensive
by Ben Lorica | @dliman
| comments: 6In an earlier post, I examined the average price of the Top 100 PAID apps and noted that the relationship between price and popularity was somewhat dependent on the category. But in the Book category, I concluded that the Top 10 PAID apps were on average cheaper than those ranked 91-100. But what if we examine all Book apps, will the long tail apps be pricier?
The animated graphic below traces the evolution of prices in the iTunes Book category. In Q3-2009 the Book category exceeded 10,000 PAID apps, and since then long tail Book apps have (on average) tended to be much more expensive than their more popular counterparts.
If you are in the app market, and particular content apps, you might be interested in this analysis done by O’Reilly.
