This is a new service that someone is putting together to help startups with generating the TOS and Privacy Policy that you need on a site. Of course this is for US jurisdiction, but at least a good start vs. just copying from a similar site. I would expect this will continue to improve as they are just starting this service and have gotten a lot of feedback from users.
how Zynga (Farmville) uses minimum viable products « Grattisfaction
January 22, 2010 by shkadmin
Zynga is a social gaming giant. Farmville,their largest game, has more than 69 million monthly active users, making it larger than Twitter. Unlike many companies, Zynga also monetizes these users effectively with virtual goods and advertising. Zynga makes a huge amount of real money – while the company is private, 2009 revenues are projected to be around $100 million.
Today I listened to a podcast of a talk from Mark Pincus, CEO/Founder of Zynga and Bing Gordon of KPCB. In this podcast, Mark shared some of Zynga’s methods of creating phenomenally successful social games. As with almost all successful start-ups, Mark uses an appropriate version of customer development and rapid iteration.
Mark talked about how they assess demand for new products and features without taking up engineering hours. All of his methods are pure customer development/agile start-up.
How Zynga Assesses Market Demand
– Create a 5-word pitch for a new product or feature
– Put it up on a high traffic webpage
– If it gets clicks, collect the emails of interested customers
– Build a ‘ghetto’ version of the feature
– Test everything
– Iterate constantly
This post is about the process that the creators of Farmville go through during product development, and how it is so closely tied to their customers. If you are interested, click through the original link to the whole pod cast that is in the intro.
Customer Development Flow Chart | Market By Numbers | Marketing Help
January 21, 2010 by shkadmin
By brantcooper, January 13, 2010 2:32 pm
Based on input from Steve Blank and others, I updated the Customer Development image I created a few weeks ago. Steve suggested I attempt to structure the image so that it was business model-independent. So it is, but with a web-based model serving as an example. Image has explanatory tool tips, as suggested by Valto in comments.
Click to Enlarge and see tooltips
This is an excellent reference to help understand the flow of the lean customer development process. If you click thru to the image, there are even tooltips that explain some of the terms and phrases.
