Tips for Using Social Media for Business

December 30, 2009 by shkadmin
If you’ve been involved in the online marketing field over the last few years you’ve probably already familiarized yourself with your share of acronyms; SEO, PPC, CPA, CTR, ROI and not to mention the latest set of crazy additions straight from the social media scene RT, DM, ROV, (ReTweet, Direct Message, Return on Value). In fact, there have been so many acronyms associated with our industry that we’ve probably forgotten more than we currently remember.
via socialmediatoday.com

This has a couple of useful hacks for FB and LinkedIn.

Filed Under: News Tagged With: business development, Social Media

Black&White™ — A simple model for innovation

December 30, 2009 by shkadmin

Finding the next big thing is probably one of the biggest challenges in the world of startups. A lot of companies, entrepreneurs and VC’s spend a considerable amount of time and money figuring out where and what to invest in. Yet often the game changers seem to be coming out of nothing and from unexpected areas. Is it luck or do those who change the world know something we don’t?

lightbulb

via 000fff.org

This is a short, pragmatic guide to coming up with ideas. If you are new to ideation, this is a reasonable starting point for how to get the ball rolling.

Filed Under: News Tagged With: business development, ideation, innovation

Sales for Startups (Building the Machine | For Entrepreneurs)

December 29, 2009 by shkadmin

The sequence of steps

Building the machine involves the following steps:

  1. Identify your buyers
  2. Diagram their buying processes
  3. Add to this diagram the steps you will take to address their buying process
  4. Diagram the Actions you will take to move prospects through the process
  5. Examine the linkages between Actions to make sure the next steps are obvious
  6. Define the qualification criteria
  7. Examine the customer motivations for each Action
  8. Define the organizational resources responsible for each step
  9. Define the technology/software that you will use to automate the process
via forentrepreneurs.com

Wow, just, wow. This is one of those resources that makes you really appreciate how much free (as in beer) information there is out there. Includes a number of flow charts about how to approach the sales efforts in detail.

Filed Under: News Tagged With: business development, Customer Development, sales, startup
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