We’re very happy to start running these personal profiles from Hong Kong entrepreneurs to share their stories with the local community. We’ve known Cedric Delzenne since the beginning of StartupsHK and we’re very honoured to have him talk about his experiences in running a startup.

Note from the guest author Cedric Delzenne: The following tips are based on my experience launching and running ShopDesCreateurs.com for nearly 4 years. Comments and different opinions are of course most welcome!

1. Be very clear about your personal goals

Running a 1-person online education business is not exactly the same as developing Udemy. There is no good or bad, and both can be profitable.

However as a founder you need to be clear and honest with yourself and others: are you launching a business to be your own boss and manage your schedule the way you want, or to build the next big thing (that hopefully you will be able to sell in a few years)? Your answer will impact your life for the next 10 years.

Also don’t only do it for the money. Chances for you to become rich in a few years are very slim. You will most likely experience a few highs and a lot of lows before having a multi-million dollar company, so choose an industry and a concept that you are truly passionate about.

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