Last night Kim Terca (@kimterca) gave a presentation about PR and about things to consider when moving into the US market.
This presentation was part of a trip to feel out the market over in Asia for Clement Communications (http://www.clementcom.com/), who is a boutique PR firm in the US market.
The talk covered the basics of PR and also some suggestions on what tends to work in the US market currently along with some basic key items to cover, such as making sure that things are written by a native English speaker.
Thanks to Kim for coming to our meetup.
If you are interested in finding out about other upcoming events, check out the list here: http://blog.startupshk.com/signing-up-for-startupshk-newsletter-and-even