• The fold is one of those guidelines that has been thrown about so much that it’s now become a ‘rule’ of web design (or maybe more appropriately a ‘ball and chain’ of web design) with web designers blindly obeying without question.
The ‘above the fold’ concept came from Newspapers, the aim being to put the most eye catching story or image on the folded over, most visible part of the paper, with an ULTIMATE goal of encouraging people to then buy the paper to read the rest of it.
Web design adopted this idea, basing their integration of the concept upon the most common browser sizes.
However, the digital fold concept evolved into ‘squash as much content as you can above a certain number of pixels’.
This is wrong, wrong, wrong.
A worthwhile read for anyone setting up a landing page. I’m considering this approach for a re-work of the Sampi site.
