We were lucky to have Buffer co-founders Joel Gascoigne and Leo Widrich here in Hong Kong right after they raised this money in late 2011, and to share their experiences growing their social media tool to startups in Hong Kong – if you missed those sessions at the original BootHK you missed some amazing information. The guys are doing amazingly no matter where they are based out of (they went to Tel Avaiv after HK and are now in the Bay Area again) and now they are sharing one of the key weapons in a startups artillery: the pitch deck:

One of the big no-no’s we’ve learnt about early on in Silicon Valley is to publicly share the pitchdeck you’ve used to raise money. At least, not before you’ve been acquired or failed or in any other way been removed from stage. That’s a real shame, we thought. Sharing the actual slidedeck we used (and one, that’s not 10 years old) is by far one of the most useful things for others to learn from. In fact, both Joel and I have privately shared the deck with fledging founders to help them with their fundraising. On top of that, our case study is hopefully uniquely insightful for lots of people. Here is why:

Half a million is not a crazy amount: It’s therefore hopefully an example that helps the widest range of founders trying to raise money.
Both Joel and myself are first-timers: We couldn’t just throw big names onto a slideshow and ride with it. We had to test and change the flow and deck a lot.

So without further ado – have a look at their pitch deck and read the details over – and especially the comments – at OnStartups.com Do NOT miss reading their blog either!

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