Some interesting data from Google and mobile users for HK that we wanted to share!
1. This is the first global smartphone user survey to compare user habits in 30 markets
● At the beginning of this year, Google partnered with Ipsos Research to conduct a global research survey of smartphone usage, which covered thirty markets around the world (including 11 in the Asia Pacific region) and gathered over 30,000 sample responses.
● This survey is the largest of its kind and covers the largest number of smartphone users surveyed at any one time using the same standards and methodologies to explore the user habits of smartphone consumers around the world.
● This is the first survey in history to compare the user habits of smartphone users in different markets.
● In the near future, we will post the results of this survey online for the benefit of developers, government, R&D professionals, smartphone sellers as well as anyone who is interested in this valuable data, helping them better understand how smartphones are being used.
● This survey was conducted between March and July 2011 in 30 different markets.
2. Survey Data Shows: clear and rapid growth among smartphone users in Hong Kong
● Currently, 35% of all mobile phone users in Hong Kong use smartphones and, of these, 63% are first-time smartphone owners.
3. Smartphone users in Hong Kong use their devices anywhere, anytime
● Hong Kong smartphone users use their phones mostly at home and at work with 63% and 56% using their devices at these respective locations over the period of seven days. This is counter to the assumption that most people use their smartphones ‘on-the-go’ (55% in Hong Kong).
● While using their smartphones, people in Hong Kong also use other multimedia apps and functions. Among others, they mostly listen to music (54%), read newspapers or magazines (46%), watch television programs (41%), use the Internet on other Internet enabled devices (32%), read books (27%), watch movies (26%) or play video games (19%).
