StartupsHK - Page 236 of 318 - Hong Kong's Tech Startup Community

echelon 2010 Wrap Up Part 1 – The Event

June 5, 2010 by shkadmin

So, what was echelon 2010 like for me? I’d say it was an awesome event, well planned with equally great people attending it. I think the overall theme was that Asia has a developing startup ecosystem that will support the needs locally and can expand globally.

When I first signed up for the event, I never would have thought that I would have connected up with such a wide variety of people. I now have good contacts in Japan, Indonesia, Malaysia, and Singapore that I didn’t have before. On top of that, with the tie-in of Geeks on a Plane, I was able to meet up with a great group of people from the US as well.

My highlights for the event: [Read more…]

Filed Under: News Tagged With: echelon 2010, pitching, startup asia, tasksee

PandaForm Public Launch @ Echelon2010!

June 3, 2010 by shkadmin

Were you at e27's Echelon 2010 conference in Singapore this week? If not you've just missed one of HK's up and coming web startup named PandaForm, and of course Dave McClure's funny contributions to the panel.

PandaForm just (beta) launched on June 1 during the first StartUp LaunchPad session of Echelon2010 in Singapore. You can follow us on twitter @PandaForm or signup here.

What is PandaForm? Using Dave McClure's of Founders Fund mantra:

Problem: Too many forms to create and manage = messy paperwork in your company, small organizations' lack of IT support to create online forms.

Solution: PandaForm is a simple Application Form Builder that allows you to create online forms and helps you manage forms with no coding required or setup cost.

Customer: Small organizations who need to create forms for collecting data and performing some simple collaborations.

Technology: Create forms easily, collect payment, invite form submitter to review and update the form after it's submitted, mail-merge to invite a list of users to fill in the form and keep track of who have or have not replied.

About Oursky (the Company)

PandaForm.com is the first product of Oursky Ltd, which was started in June 2008 by young graduates and based in Hong Kong. We provide web application development and consulting services for local and oversea customers. Ben Cheng co-founded the company right after he graduated from the Chinese University of Hong Kong with an engineering degree. Oursky aims at employing latest web technologies to develop SaaS software for different niche markets. As a Hong Kong company we provide a local option for customers in Asia whose hope to catch up the increasing trend of SaaS and enjoy the new benefits of SaaS.

Filed Under: News

Redlight Marketing 101 – Market Segmentation

June 1, 2010 by shkadmin

The other day my wife and I were walking in Ya Ma Tei in Hong Kong
looking for lunch. The area we were in has two specialties, hardware
and hookers. She noticed a doorway of an establishment advertising the
latter services. Lucky for me, she can actually make sense of all
three languages advertised in because it showed some fairly
interesting positioning differences.

English – As you might expect, this one was focused on how many
beautiful women are available and that there are a variety of quality
services they could provide.

Chinese – This one targeted tourists from the mainland, so there was a
different message focus. The main point was that it was friendly and
safe. All the other details were there, but they were overwhelmed by
this message.

Japanese – Again, the focus was slightly different, this time on
variety and novetlty. The wifey said that some of it read like it
could have come from the back of a DVD.

Lessons:

Know your customers.
Address your customers needs.
Hong Kong is really a business town.

If you are in Singapore for echelon, come by and see me today in the exhibitor area. I’m showing off tasksee.com.

Filed Under: News Tagged With: marketing, redlight marketing 101, segmentation