7 Insanely Useful Ways to Search Twitter for Marketing : Marketing :: American Express OPEN Forum

Mar 03, 2010

As a marketing tool Twitter gets much more interesting and useful when you can filter out 99% of the junk that doesn’t apply to your objectives and focus on the stuff that matters.

The basic search.twitter.com functionality is fine for searching things that are being said about your search terms. The advanced search function offers more ways to slice and dice the stream, but still leaves some room for improvement as it only searches what’s being said and where. From a marketing standpoint who is saying it might be more useful.

Now that the search engines are all pretty geeked up over real time search you can create some very powerful searches and alerts combining Google and Twitter.

1) Target by occupation

Here is a good reference on how to get more out of twitter for useful info and intel.

startups.com – Your Business. Your Questions. Stack Overflow for business

OK, I’m not sure how many of you are developers, but I think most are. So, this is Stack Overflow for business, ’nuff said.

Lean Startup Geek Smackdown In DC — TECH cocktail

Dave McClure and Eric Ries at the Lean Geek Smackdown in D.C.

Last night, I attended the DC Lean Startup Circle in Arlington, Virginia, hosted by Kevin Dewalt and Ken Yarmosh, featuring a couple of industry heavy weights, Dave McClure and Eric Ries, talking about everything “Lean Startup.” The group was in town for the Startup Visa Act which we covered previously. The duo spoke for a bit and then answered some questions from local entrepreneur about the lean startup mantra. I had always thought that lean startup = bootstrapping. I was way definitely mistaken.  Lean Startup encompasses some great principles that Eric, who writes a blog called Startup Lessons Learned, was able to really break “lean startup” down for the audience and give some real world examples to further solidify the principles.  In a nutshell, there are three principles that define lean startup:

  1. How to measure progress
  2. What’s the cycle time of having the idea and validating it
  3. Minimize cycle time

Good video of Eric Ries and Dave McClure at a meetup in DC discussing Lean Startup.