This is a good list of questions that you really *should* be able to answer. If you can’t, probably you are trying to avoid having to deal with a problem.
Comp 101 – Writing User Friendly Content | UX Booth
Why is content king? We hear about it all the time. The answer is simple, content is a vital part of your website. If your content is not easy to understand and interpret, then you may easily lose your reader. The content of your website will make or break the experience, no matter how easy to use your website may be.
This is a good overview of approaches for writing content that the Average Joe can read and get interested in. Nothing ground breaking, but a good reference to help keep those buzzwords in check.
What We Can Learn About Pricing From Menu Engineers – GigaOM
Let’s say that you’re an entrepreneur or general manager about to take a new product to market. How do you price it? Traditional economic theory tells us that the market clearing price is the point at which supply and demand meet, and that consumers always know the utility of any given purchase. So surely pricing your product shouldn’t be that hard, right?
This is another post about pricing, and how relative prices set the example of what is expensive or not expensive.