Despite being home to some of the world’s smallest living spaces, shopping is still the local and expat Hongkonger’s favorite pastime.
Unfortunately, according to real estate broker Colliers, approximately 820,000 Hong Kong households do not have access to a storage room. This bizarre mismatch of accumulating things without the space may be a problem for the consumer, but spells opportunity for the many self-storage startups that are cropping up.
Among them is Boxful, who has just raised a seed round of US $1.5 million from a group of investors in Greater China for their on-demand storage service. The idea is simple: The customer pays HK $49 a month for one storage box, then Boxful provides a free door-to-door pickup service. Each box can fit about 20 pairs of shoes, so if you have larger items such as luggage, golf clubs and sports equipment – Boxful can also accommodate. Of course, all of this can be done via your mobile device whether it’s arranging a pick-up or visual cataloging.
