Our newest guest writer comes from the world of User Experience and she will answer your pressing questions each month right here! Please welcome Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.
She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk
This weeks topic was submitted by Jason Sigmon, founder of Hong Kong startup EcoPort, a new B2B waste management and upcycling platform.
Jason’s Question:
“The original idea I had for my business is nothing like what it is now largely because of the user research we did up front. Should I continue with the UX research, now that the value proposition and business model has been worked out?”