Ask the UXpert: ‘Should I Continue with UX Research, Now that the Value Proposition Has Been Worked Out?”

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Our newest guest writer comes from the world of User Experience and she will answer your pressing questions each month right here! Please welcome Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.

She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

This weeks topic was submitted by Jason Sigmon, founder of Hong Kong startup EcoPort, a new B2B waste management and upcycling platform.

Jason’s Question:

“The original idea I had for my business is nothing like what it is now largely because of the user research we did up front. Should I continue with the UX research, now that the value proposition and business model has been worked out?”

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Hong Kong Startups Looking for Investment Can Apply Now for ‘Nest Pitch Day’ to Access HK$100 Million Fund

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The next ‘NEST Pitch Day’ is coming up on Saturday, 6 September!

The investment incubator, who has invested in local mobile startups such as personalized t-shirt designer Snaptee in the past, runs these pitch events to back disruptive and scalable early-stage startups headquartered in Asia.

According to an interview we did with CEO Simon Squibb earlier this year, NEST follows the American seed accelerator ‘Y Combinator’ model and has invested over HK $30 million into startups in the past. According to Simon, the incubator plans on injecting over HK $100 million into the local startup scene within the next 18-24 months.

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You’re Invited: Fireside Chat with SoftLayer’s George Karidis at Paperclip on 19 August

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Next week, SoftLayer – and IBM Company‘s Chief Strategy Officer George Karidis will be back in Hong Kong and there are a bunch of events happening for startups.

This is a great chance to learn from the infrastructure company that recently opened a datacentre in Hong Kong (and will soon open ones in Tokyo, Shanghai, Beijing and Sydney for APAC) to serve the growing need for cloud services in Asia on topics like:

  • How they helped WhatsApp scale to a US$19 billion company (bought by Facebook)
  • How FitBit became the most successful Catalyst startup.
  • Share insight into the global startup market from mentoring at accelerators.
  • What the cloud means for your startups as it becomes the new standard.

George will be at a Fireside Chat at Paperclip on August 19 from 7-9pm, please register here.

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