SKMurphy » Tips For Geting the Most out of SLLConf (Live or Streaming)

Tips For Geting the Most out of SLLConf (Live or Streaming)

April 22nd, 2010
Sean Murphy

I blogged about the “Startup Lessons Learned Conference on April 23” about three weeks ago and now the  conference is tomorrow (April 23rd) in San Francisco. Whether you are planning to attend in person or at a remote streaming session (more than 60 locations are available see http://www.sllconf.com/streaming ) I think the best way to take advantage of the conference material would be to read two chapters from Steve Blank’s “Four Steps to the Epiphany” (cheaper at http://www.cafepress.com/kandsranch):  Chapter 3 on “Customer Discovery” and Chapter 4 on “Customer Validation. Ash Mauyra has also written three blog posts from his entrepreneurial perspective that I have found to be the best description, “from the inside out” of what customer development feels like. I would encourage you to read the following in advance:

• “Customer Development for My Web Startup Part 1“
• “Customer Development for My Web Startup Part 2“
• “Bootstrapping a Lean Startup“

Now, write down your current key hypotheses and identify which of these you are going to test in the next two to thirteen weeks. Come up with a rough plan of attack before you come to the conference or watch the video. Here are some key hypotheses you may want to test;

For those who are planning on watching the Startup Lessions Learned conference, this is a good post that gives you some background material to read up on.