Hong Kong Startup Vet Michael Michelini Announces SocialAgent.me Acquisition

Social Agent, a SaaS lead generation platform, has been sold to software development startup Unchained Apps. As the web-based connector of businesses and freelance sales agents, Social Agent helps global SMEs tap into foreign markets by connecting them with local sales and marketing professionals.

According to Social Agent’s CEO and co-founder Michael Michelini, the merger is “a true synergy” and customers can look forward to an improved mobile platform as the Unchained Apps development team is brought on board.

The deal, which has been in works since April, benefits both Hong Kong/Shenzhen-based startups as both bring complementary expertise to the table. “Unchained Apps is heavy on product development, but lacking in marketing and Social Agent is on the other side of that – so the teams make a nice match,” he said. “For the Social Agent product, it has evolved from a web app to a mobile app. Most of our team is web developers and has always been weak on mobile app development, so immediately we will see improvements in the mobile app functionality and features.”

Social Agent was first conceived at Shanghai’s Lean Startup Weekend and called themselves Weibo Agent before rebranding. After joining the mentorship-driven Chinaccelerator program’s third batch, Social Agent had their 2012 Demo Day in Beijing and launched their beta product in February 2013. Just a year and a half later, their platform is now connecting agents from all around the globe, such as China, Kenya, Pakistan, with companies in the US and Europe.

Congrats on the exit Social Agent!

(2013 launch party photos)

Social Agent on Startbase.HK: Social Agent

Michael Michelini on Startbase.HK: Michael Michelini