What’s the right price for your product? According to Steve Blank, it’s apparently $0. And it’s also $1 million. What?
Listen to this wonderful story to learn how Steve uses these two prices to create a bounding box around the highest price customers will pay for a product. And see why he thinks “It’s very easy to underprice your product… particularly if you’re an engineer.”
via venturehacks.com
With both audio and text, this post is a no-brainer for anyone that is looking at how to approach pricing, particularly for enterprise solutions, but this still has good anecdotal pricing thoughts.
