[](/startupshk/wp-content/uploads/2014/02/bart.gif) “A computer shall not waste your time or require you to do more work than is strictly necessary.” –Jef Raskin, Creator of Apple’s Macintosh Are your...
[](/startupshk/wp-content/uploads/2013/12/ux-diagram.png) Last month I happened to meet two people who have different problems in using their iPhones. This is not the first time that people have asked...
[](/startupshk/wp-content/uploads/2013/09/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7-2013-09-09-3.29.22-PM.png) A common question that my clients ask me is: My customers use a few features on my website onl...
Have you asked the following kinds of questions? My team is working on an app prototype, but we are not confident that the app would meet our customers’ needs or suit their behaviors. What can we do? ...
> After my first post%u2019s philosophical bent, here%u2019s something specifically targeted at startups. In preparation for a team meeting to discuss our usability testing strategy, I assembled every...
