Why is content king? We hear about it all the time. The answer is simple, content is a vital part of your website. If your content is not easy to understand and interpret, then you may easily lose your reader. The content of your website will make or break the experience, no matter how easy to use your website may be.
via uxbooth.com
This is a good overview of approaches for writing content that the Average Joe can read and get interested in. Nothing ground breaking, but a good reference to help keep those buzzwords in check.
