Pricing Tables: Examples And Best Practices – Smashing Magazine
via smashingmagazine.com A very inclusive list of do’s and don’ts for online price lists....
» Customer Development Interviews How-to: Finding People | The Experience is the Product
> Customer Development Interviews How-to: Finding People > > Date: Thursday, February 4th, 2010 > > “OK,” you say, “I’m convinced – I need to talk with potential customers to make sure my startup/prod...
An Illustrated Guide to the Science of Influence & Persuasion | Online Marketing News
via onlinemarketingnews.org Unless you have already read Influence, go and read this now. It takes 10 minutes and it will help you understand several basic strategies that will help your marketing and...
Redlight Marketing 101 – Market Segmentation
The other day my wife and I were walking in Ya Ma Tei in Hong Kong looking for lunch. The area we were in has two specialties, hardware and hookers. She noticed a doorway of an establishment advertisi...
Igor | Creating Company Names Product Names Naming Experts Guide
> Building the Perfect Beast: The Igor Naming Guide to Creating Product and Company Names > > We created the Igor Naming Guide in order to demystify the naming process. > In it you will learn what mak...
Perfection By Subtraction – The Minimum Feature Set « Steve Blank
via steveblank.com Another excellent post on understanding the role of a minimum viable product in the life cycle of a startup....
Onboarding: Designing Welcoming First Experiences | UX Magazine
> What is onboarding, and why is it important? > > Most companies think that getting people to sign up is the ultimate challenge, but what about getting them oriented to your site and actually using i...
Radically improving sales for high priced products with 3 characters and a misspelling – This is so Meta
via maxklein.posterous.com...
Simple human translation by myGengo
> > > > $0.05/word > > Fast human translation by a native speaker. > For everyday use. > > $0.10/word > > Professional translation. > For publishing and formal use. > > $0.15/word > > Pro service + ex...
Our top 10 posts of 2009 – Venture Hacks
> I really wanted to be a cool cat and make a list of the most popular outgoing links for 2009 —a top 10 list of other people’s posts. But it wasn’t meant to be — we don’t have the Javascript installe...
Is the Tipping Point Toast? — Duncan Watts | Fast Company
> > > > > Order Versus Chaos > Duncan Watts’s research tells advertising execs precisely what they don’t want to hear: All their clever (and lucrative!) targeted viral campaigning may ultimately be le...
How Much Does That Customer Cost?
via forentrepreneurs.com This seems to be a pretty well thought out and detailed summary weighing the cost of getting a customer to the profit that is generated by them. This is looking at that next s...
Should I market my product right after launch? at Me, Myself and Muziboo
> A Bootstrapper’s Diary > > The big question that awaits us all after we – a 2 or 3 member bootstrapped team – have cranked out enough code to launch a web product is “How do we market it?”. A sensib...
Comp 101 – Writing User Friendly Content | UX Booth
> Why is content king? We hear about it all the time. The answer is simple, content is a vital part of your website. If your content is not easy to understand and interpret, then you may easily lose y...
What We Can Learn About Pricing From Menu Engineers – GigaOM
> Let’s say that you’re an entrepreneur or general manager about to take a new product to market. How do you price it? Traditional economic theory tells us that the market clearing price is the point ...
The Price is Right – Except when it is Wrong…
> > > Wouldn’t it be great if every person in the world bought your product or service? All you have to do is create something that everyone wants, right? > > I hate to break it to you, but you’ll nev...
How to avoid being blinded by the idea aura | VentureBeat
> (Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.) > > The glow of a new, sure-fire idea is a wonder...
Viable vs. Desirable Products – The Yin and Yang of Product Marketing
I follow the Lean Startup Circle group and came across this article: > Minimum Desirable Product > > What’s a minimum “test” of your product? And what are you testing? > A hypothesis-driven approach t...