What We Can Learn About Pricing From Menu Engineers – GigaOM

menu_engineerLet’s say that you’re an entrepreneur or general manager about to take a new product to market. How do you price it? Traditional economic theory tells us that the market clearing price is the point at which supply and demand meet, and that consumers always know the utility of any given purchase. So surely pricing your product shouldn’t be that hard, right?

This is another post about pricing, and how relative prices set the example of what is expensive or not expensive.

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