Tag: Customer Development
Building a Company with Customer Data – Why Metrics Are Not Enough « Steve Blank
> Gathering real-world feedback from customers is a core concept of Customer Development as well as the [Lean Startup](http://www.startuplessonslearned.com/2008/09/lean-startup.html). But what informa...
How to avoid being blinded by the idea aura | VentureBeat
> (Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.) > > The glow of a new, sure-fire idea is a wond...